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This site states the following, "Welcome to NewCastle Custom Homes." Our analyzers noticed that the web page also said " NewCastle Custom Homes is a leading full service custom home builder that proudly specializes in custom designs, full and partial renovations, home modifications for the Aging-in-Place, additions and exteriors such as garages, decks and porches, along with all your general contracting services." The Website also stated " It s your life, your family, your style, your home. Newcastle Custom Homes, LLC 11043 Lambs Lane Newark, OH 43055 Phone 740-763-4105." The website's header had custom modular home builders near me as the most important keyword. It was followed by OH custom home builders, Newark OH custom home builders, and OH home builders which isn't as highly ranked as custom modular home builders near me. The next words the site uses is home builders near me. Ohio home builders was also included and will not be seen by search parsers.